The adjectives i chose to use were:
- Groovy
- Free spirit
- Small
What are the Reasons behind the design decisions you made for the typeface?
The ideas behind my type face were using the idea of 'free spirit' how the definition of free spirit is 'someone or thing that breaks the rules' so i went down the line of rule breaking with actual type and certain rules typefaces have to follow and began to change these, i.e. lengths of stems, lengths of ascenders/descenders, bowls etc. and made a typeface such as times new roman, a sturdy and masculine type more feminine.
In what ways were the results effective?
the final outcome was a lot more feminine and looked like a fairy tail like type which i think worked for this brief as my main adjective was free spirit.
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